- At Case Auctions, we continually seek answers to a key question: What makes auctions more engaging for buyers and consignors while consistently delivering exceptional performance in sales and profits, even in challenging economic climates?
- A dedication to innovation has driven us to refine our approach over the past decade. By analyzing each auction, we’ve identified what works and made improvements that yield outstanding results.
- Proven Metrics of Success
- Our enhanced approach has consistently led to:
- – Semi-annual auction totals consistently exceeding the total sale high estimates.
- – Over 95% of all lots in the auction sold.
- – Consistently ranking among the most participated auctions worldwide.
- Key Drivers of Performance
- The following strategies have been integral to our success, and we will explore each in detail in future articles:
- 1. Increasing the Lots Sold per Hour: Optimizing the pace of the auction enhances buyer engagement and maintains momentum.
- 2. Expanding the Number of Lots Offered in a Single-Day Sale: Offering more opportunities within a compact timeframe attracts a broader audience.
- 3. Diverse Categories and Price Points: Catering to a wide range of tastes and budgets ensures inclusivity and high participation.
- 4. Higher Quality Photographs and More of Them: Detailed images of lots boost buyer confidence and interest.
- 5. Strategic Lot Sequencing and Tiering: Thoughtful organization of lots maximizes interest and bidding activity.
- 6. Conservative Estimates: Competitive starting points encourage more bids and drive up final sale prices.
- 7. Eliminating Reserves: the absence of reserves fosters trust and creates a dynamic bidding environment.
Attracting New Bidders for Fine Art and Antiques
We believe these strategies not only improve results but also attract new participants to the world of fine art and antique auctions. By prioritizing accessibility, increasing transparency and excitement, Case Auctions transforms the traditional auction experience into one that captivates both seasoned collectors and first-time bidders.
- Through continuous innovation and commitment to excellence, we aim to maintain and elevate our standing as industry leaders, ensuring exceptional outcomes for buyers and consignors alike.